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Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy the TOP 10 list below will get you started on a plan that has worked for many.
Online Marketing Has Changed the World of Commerce
Definition:Online Marketing (also known as eMarketing, Internet Marketing, Web Marketing, or Digital Marketing) is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, internet marketing means different things to different people.
Essentially, though, internet marketing refers to the strategies that are used to market a product or service online, including:
This still puts it almost $30 billion behind advertising spent on TV. However, online advertising grew by 13% in 2015, the fastest of any category.
How Important is Internet Marketing?
According to Link Humans, as of 2016 more than 3 billion people worldwide have internet access. This gives a marketer an unprecedented number of customers to reach with product and service offerings, available 24 hours a day, 7 days a week. The interactive nature of the internet facilitates immediate communication between businesses and consumers, allowing businesses to respond quickly to the needs of consumers and changes in the marketplace.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a 2013 survey conducted by Dimensional Research which included over 1000 participants, 90 percent of respondents said that positive online reviews influenced their buying decisions. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020 42% of in-store sales will be from customers who are influenced by web product research.
The Impact of Social Media
According to Statistica, 70% of the U.S. population has at least one social networking profile and by 2018 the number of worldwide users of social media is expected to reach 2.5 billion (a half billion of these from China alone). Of the social media platforms, Facebook is by far the most dominant - as of the end of 2015 Facebook had approximately 1.6 billion active users worldwide, comprising 38.6% of the global online population (Statistica). Mobile devices have become the dominant platform for Facebook usage - 68% of time spent on Facebook originates from mobile devices. Other popular social media platforms for marketing include Twitter, LinkedIn, Pinterest and YouTube.
From a marketing perspective social media is becoming more and more important, however many businesses are unsure whether embracing social media has improved the bottom line as it is difficult to correlate social media marketing activities with increased sales. According to Business 2 Community:
If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook - you can create a business Facebook page in less than an hour. However, if you want more control over your online presence, a customized website is more appropriate. Ideally you should have both a website and a social media presence, with each linking to the other.
For more information on marketing your business online see :
5 Step Online Marketing Plan
Marketing Online: Basic Strategies Any Business Can Use
How to Create a Social Media Plan
How to Promote Your Business on Twitter
7 Tips on How Best to Use Pinterest for Your Business
A few things to consider before booking a flight
Fuel costs are constantly fluctuating, which can make budgeting for a trip a bit difficult. Another budgeting challenge to consider is all those extra fees that airlines have started tacking onto their services. But don't let these industry trends discourage you from traveling the world and seeing its beauty for yourself! Since you can't drive to all your dream destinations, flying is the only way to go sometimes and, undeniably, the fastest. Luckily, there are plenty of ways to find the most affordable fares and also avoid paying as many extra charges as possible when you plan ahead.
Fly during the least popular times
Tuesday, Wednesday and Saturday are the slowest days to fly, which means cheaper deals than the rest of the week. You can also find reduced rates on early morning flights, since many people don't like to get up before the sun to get to the airport. Earlier boarding times can also considerably cut down your chances of getting bumped on an overbooked flight or delayed because of other delayed flights or mechanical issues.
Pack your own snacks.
Unless you're flying internationally, it's rare your flight comes with a free meal. Snacks on the plane are not cheap and almost never healthy. So don't rely on what's on the small menu and instead tuck some of your own snacks – granola bars, homemade muffins, nuts, quick snacks, fruit and trail mix all make fantastic travel foods – into your bag and eat a lot better, and cheaper, than other passengers.
Avoiding extra fees
Airlines will charge for just about anything these days. Some have even toyed around with charging customers for using the restroom. All those extra fees can certainly add up, but there's no reason to pay them if you don't have to. Here are some tips to keep money in your wallet once you get to the airport.
Fly carry-on only. Baggage fees vary wildly.
Almost all airlines charge them and charge big. Why pay for your clothes to fly with you? If everyone in your travel party checks a bag, your bill can be astronomical before you ever even get to your destination. It's easy to reduce the amount of stuff you pack: Make sure all your clothing coordinates, so you can take less and still make more outfit combinations, take only two pair of shoes, plan to do a bit of laundry on your trip and bring only travel-sized toiletries.
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In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions for the attention of your prospects.
But that doesn't mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:
1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.
Who exactly are local celebrities? These are people your local paper is writing about -- perhaps an "unsung hero" such as a teacher or a resident who's doing something positive and newsworthy. Since they're in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you'd like to send them a gift, namely your product or service.
The only catch: you'd like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content.
Related: 7 Tips For Building a 'Power Network' on LinkedIn
2. Create a LinkedIn group.
Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales. Just don't use the platform to hard sell anyone.
It can take time and effort to get one going, but the goal should be to help provide resources and start discussions on topics that can benefit your community. Groups should also be a place for your members to network with other professionals online.
3. Get published on niche blogs.
While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog. Identify three to five blogs that target your market then contact the creator and offer a few ideas of how you'd like to bring value to his or her readers. You can:
4. Create videos for YouTube.
With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.
The marketing videos you create should include the following elements:
5. Write an e-book about the biggest issues in your industry.
No longer do you need a publishing company or thousands of dollars to get distribution for a book. Amazon, for instance, will let you upload a digital book for free, with a 33 percent take on every sale. The goal is not to make a profit from direct book sales but to use it as a lead generation tool, encouraging readers to opt into your website for further information.
Even time-strapped entrepreneurs who aren't great writers should consider this. You can search sites like E-lance-Odesk, now known as Upwork.com to hire an affordable ghostwriter who can help you convert your blog posts or audio recordings into book format.
When it comes to marketing your book, set the price between $1 and $5 - which makes it affordable - then use social media, video marketing and e-mail list marketing to promote it. To generate more leads, keep in mind that Amazon allows prospective buyers of your book to take a sneak peek of the first few pages. Be sure to embed links into these early pages so you can capture leads from people who were interested but didn't wind up buying your book.
Next Article :
Tips for Hiring an All-Star Marketing Team
It’s not a myth that you can make money with your website. A lot of websites on the Internet are made for one simple reason – to generate income. In most cases, it’s not just a hobby.
Whether you are trying to get rich or just looking for some funds to cover the hosting/domain expenses, here are some of the ways to do so.
Keep in mind that some of the strategies are more or less passive while some other techniques require a lot of on-going work. Make sure you pick something that suits well with your website.
10 most popular ways to monetize your website
1) Affiliate Marketing
Affiliate marketing is a very popular way to make money through your website/blog. In short, you sell (or recommend) someone else’s product(s) on your website. When your website visitor clicks on your affiliate link and buys the product – you’ll receive commission.
The commission is usually 30% – 70% of the product or service price. So if you promote an e-book that costs $100, you’ll get $50 for referring the buyer (just an example).
Where can I find products to promote?
2) Pay Per Click Advertising
Google has made a program called Google Adsense for publishers (bloggers, website owners) and advertisers (business owners, marketers, product owners).
This system is quite simple. You place a code on your website that will start displaying relevant ads to your website. For example, if your site is about pets (dogs & cats), Google Adsense will start showing your visitors ads for cat food, dog training and so on.
When someone clicks on the ad, you will receive money for this click. It’s usually $0,5 to $5 per click, but when your site has enough traffic – you can make hundreds if not thousands of dollars per month. Keep yourself known with their TOS, though.
How to apply for for Google?
3) Selling Ad Space
As the name says, all you need to do is sell the ad space. You set up a price, let’s say: “Banner at the sidebar will cost $xxx per month”. You will get paid upfront and the price depends on your traffic. If your site gets ton loads of traffic from different sources, the banner ad price can go up as $5000 per month. However, if your site doesn’t have much traffic, don’t expect much.
Where can I let others know that my website is selling ad space?
4) Sell your own digital product (ebook for example)
Selling your own product is awesome because there are no middle mans, no one is going to take the “cut” – it’s only YOU and the CLIENT. You can sell directly through your website and you’ll get paid directly. While it looks like a simply way to make money, it’s actually not.
It takes a lot of time to create a good product that you can actually sell through your site. So make sure it’s well-made and polished before you throw it out on your webpage. In addition, a perfectly optimized landing page for the product is essential to higher your conversion rates.
How to sell products on your website.
How to set up a PayPal “Buy Now” button on WordPress
5) Donation / Becoming a sponsor
Setting up donation buttons or simply asking additional funds from your readers is another way to monetize your website. It’s easy to set up, but you have to be aware that it’s not so easy to make money with it. Unless you find a sponsor(s) who pays a lot! However, before you throw up your donation buttons and widgets, make sure that your visitors will see why you need those donations (hosting expenses, new product creation, researching costs etc…).
For example web.archive.org makes a lot of money from donations, but then again – they probably have millions of visitors per month.
How to set up donation buttons?
6) Accept sponsored posts & articles
Once your site is getting good amount of visitors monthly, you can offer sponsored posts and articles. There are a lot of advertisers who would be interested in writing sponsored posts for your website.
Another option is make money through reviewing something. Here’s an example: You have a website about Apple products -> marketer from Apple sees your site and contacts you.-> He/she offers you a free iPhone 5 if you make a comprehensive review and post it on your site for followers to read. This is an extreme case, but I’m sure you get the point.
Win=Win situation? Yep. However, make sure don’t accept anything completely irrelevant to your site/blog. If your site is about cats and you post a review of American Express credit card, then your visitors might have a trust issue (case study).
For further reading:
7) Generate “Leads” for other companies
Generating leads means you help other organisations or companies to make money. It can be a simple e-mail submit or telephone number, a lead is a lead.
Scenario: Let’s say you have a website about teaching and learning math. You can easily set up links to different schools and universities that offer people to learn math. When YOUR visitor submits their e-mail or a phone number to university for application – you’ll get paid.
It’s very similar to affiliate marketing, but your visitor doesn’t necessarily have to buy something. A short contact information is more than enough. The sales people will take care of the rest.
Where can I find such offers?
8) Build an “Email List”
Building a “list” means that you gather your visitors emails. 90% of the websites that get some sort of traffic use that technique – and it’s working pretty well.
You’ll not get rich overnight, but it’s definitely something long-term (and profitable). However, make sure you first create relationships with your followers by simply offering great information and/or help for FREE. Spamming different offers through emails is never a good idea.
How exactly does it work?
You don’t always have to create a website about something. You can just create a “tool” for your business – an online store.
Bricks and Mortar businesses are becoming more and more popular since the rise of the “Internet era”. If you have enough dedication to make it work, try it out. Be aware of the competition, though. There are thousands of e-commerce website on the Internet, but only few of them make a lot of money. Plan out your strategy, keep your design up-do-date and use the latest marketing techniques.
How do I create a successful online store/shop?
10) Sell your site to someone else
I usually don’t suggest people to do that, but site flipping/selling is becoming a very lucrative business model. If you are into short-term projects and more into “quick buck” you can implement it as well.
But you also have to know that your site has to either get a lot of traffic or generate money through different monetization methods.
The site value is usually based on the income. If your website is making $500 per/month through selling ad space, you can sell the site for $5,000 – $10,000 (12x – 22x monthly income).
Another option is to sell ready-made sites, they are much cheaper, but there’s still some money to be made.
Where can I sell my site?
Below here I pointed out another 23 ways to make money with your website. Keep in mind that some of them are slightly connected with the ones above yet they are little “out of the box”.
Another 23 ways to monetize your website
11) Sell text-link ads – There’s still a slight demand for text-links ads, but you need to keep in mind that Google doesn’t tolerate it that much.
12) Set up “infolinks”– It’s quite easy to set them up, but the downside is that it’s not converting too well and the payouts per clicks are quite small. It’s a great alternative for Adsense, though.
13) Use monetization widgets – Very similar to Google Adsense, worth trying out as an alternative.
14) Set up RSS feed ads
15) Give away premium content for extra $$$ – If you are producing mind-blowing, awesome and near ideal content that helps your visitors – you can feel free ask money for that. I’m completely fine with paying for the premium content. However, at first your main goal should be growing audience and visitors; not asking them money right away.
16) Start a private forum or coaching class(es) – If you are good at something, why don’t you start advising others? It’s a great way to earn recurring income from your students.
17) Create a job board – You can set up a job board on website. You can earn money by accepting different job offers from various companies/individuals.
18) Offer consulting – You know something that other’s don’t? Offer consulting GIGs and get paid for your knowledge. You can offer consulting via email, forum and Skype.
19) Add “hire me” page on your website – If you enjoy freelancing, you can leverage your opportunities through your web page. Make sure you list down all your skills and previous tasks – this will improve your chances of getting hired.
20) Sell or rent internal pages – This isn’t very popular way to make money, but if you find someone who is interested in renting your pages – give it a go!
21) Display pop-ups advertisements – Extremely annoying, but another easy way to make some money.
22) Use content lockers
23) Display audio ads – This is something new and it’s getting more and more popular in 2015. I haven’t tried it personally, but I have read some articles about it and it definitely looks promising.
24) Sell an e-book – Many people sell e-books through their site. Some examples: If you have a website about recipes and cooking, you can easily create and sell your own recipe book. The same applies in every other niche.
25) Create a conference around your website
26) Set up a teaching program
27) Host paid webinars
28) Create a membership site
29) Offer coupons (with affiliate links) – People are eagerly looking for discount & promo codes. If you can offer a valid one, you are able to cut some money as well.
30) Host polls on your website
31) Offer writing gigs – If you are native & fluent – I can’t see any reason why you shouldn’t offer writing GIGs. If you are good enough, you can easily ask $20 – $30 per 500 word articles. Just let others know that you are offering this kind of service.
32) Create a paid directory/business page
33) Just copy what others are doing
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Companies invest billions of dollars into marketing research. They always want to find out more intricate details of a consumer’s relationship with their product. Whether it’s a new television show or just an existing product line, companies like Disney, Samsung, and Sony go to great lengths to find out their ideal audiences.
In the middle of all of this is a new breed of research corporation that relies on you – the survey taker – to determine this information. For your time? Usually a little piece of money and, depending on the company, plenty of offers and special deals.
This is where it can all go downhill quickly. In the pressure to make as many DOLLARS out of cents, a lot of research corporations will not just sell your answers but the data associated with it. Details such as your name, address, age range can all be attached together quickly to fulfil a lot of larger companies’ requests for information (RFI).
Let’s break down the top 10 best survey sites online and see how they stack up against one another.
Rating Scheme for Our Survey Reviews
We’ll use four basic measurements in a scale of 1 to 5 – where 1 is probably ill advised and 5 is a great experience.
Convenience – From start to finish, how convenient is each company’s site?
Accessibility – Is it a site that can be accessed on mobile as well as a standard browser? Does it require a lot of superfluous logins and duplicated information or do they do a decent enough job filling that in for you?
Return on Time – Is it an hour of your life for $2.00 or truly a fifteen minute survey? We find out if the Return on Time (similar to Return on Investment) pans out. Surely, some will be better than others for not wasting yours.
Privacy – How much personal information do you need to give to complete a litany of surveys and start making actual money? We’ll determine that and rate appropriately. We’ll also subtract points if we find out they use that personal information to send an unsolicited wave of junk our way.
Keep it simple, right? Nobody wants a convoluted sign-up process with a difficult way to differentiate between paying surveys and junk offers. This is where My Survey gets it right. Light on the graphics and minimalist design and heavy on the details where it matters – rewards.
This site succeeds where many other fail in simply letting the survey taker know exactly what’s going to pay out the best and soonest. The problem? The higher end surveys run out surprisingly quickly so you have to stay really on top of new offers.
Convenience: 5.0/5.0 – From sign-up to actual first survey offer, this site is somewhat streamlined. And with payouts in either cash rewards or gift cards, it’s not bad.
Accessibility: 5.0/5.0 – Can only be accessed through a standard internet browser. The website acts really poorly when viewed through an Android tablet.
Return on Time: 4.5/5.0 – Fairly decent in terms of getting a good return on time invested.
Privacy: 4.5/5.0 – Also par for the course in terms of requiring consent prior to disclosing personal information. For most product and service surveys, they will scrub out any personal information you provided in sign-up.
Overall Grade: A+
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