Internet Marketing Stats That Will Blow Your Mind
Internet Marketing Statistics That May Surprise You
1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.(Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat!
2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. Tweet This Stat!
3) On average, companies respond to only 30% of social media fans' feedback.(Source: Factbrowser ) Engagement is rare. Stand out from your competition by caring and engaging with your social media community. Tweet This Stat!
4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA) The tablet is quickly becoming the new laptop. Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Tweet This Stat!
5) Text messaging users send or receive an average of 35 messages per day.(Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Is there is any possible communication that your customers and prospects would like to receive via text message ? Tweet This Stat!
6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus ) Mobile devices have become a major source of email usage. Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Tweet This Stat!
7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source:Display Search ) Internet connectivity is becoming standard for all devices. With the internet becoming a bigger part of the living room, plan for how this change might disrupt your current broadcast marketing tactics. Tweet This Stat!
8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research ) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!
9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science ) Brands aren't providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! Tweet This Stat!
10) 45% of the world's 2 billion internet users live in Asia. (Source: Ecommerce Europe ) If you actively sell and market to Asian markets, the internet is a channel that can't be ignored. Understand how internet usage and habits differ in Asia compared to the United States. Tweet This Stat!
11) 61% of emails received at professional email accounts are non-essential. (Source:Mimecast ) Inboxes are overflowing with marketing email. Use personalization, proper timing, and offers valuable to the recipient to break through the clutter and be seen.Tweet This Stat!
12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos ) People are influenced by, well, other people. Use paid and organic marketing on Facebook to influence the conversion actions that drive your business. Tweet This Stat!
13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis.(Source: Twitter ) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter's hungry users. Tweet This Stat!
14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA ) Wow! That is a ton of text messages. If you are marketing to heavy texting demographics, consider incorporating a text message opt-in as part of your campaign. Tweet This Stat!
15) 40% of the accounts and 8% of the messages on social media sites are spam.(Source: Businessweek ) Email isn't the online platform with a spam problem. Take the time to customize your social media account and content so you stand out from the spam bots. Tweet This Stat!
17) 64% of smartphone owners are using their mobile devices to shop online .(Source: eDigitalResearch ) The smartphone is ripe with impulse shopping revenue. If you sell goods online, target specific campaigns to smartphone users. Tweet This Stat!
18) YouTube users watch more than 3B hours of video per month. (Source: YouTube ) Video is a major part of the online experience, but it's different from traditional broadcast productions. When integrating online video into your inbound marketing strategy be sure to consider not only production value, but length. Most successful online videos are less than two minutes long. Tweet This Stat!
19) About 1 in 3 bloggers are moms. (Source: Nielsen ) When looking for blogging expertise, look no further than the mommy bloggers. Everyone has influence and expertise you can learn from and leverage. Tweet This Stat!
20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research ) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices. Tweet This Stat!
21) 91% of online adults use social media regularly. (Source: Experian ) Social media is fully integrated into communication culture. Make sure it is an integrated part of your marketing strategy, too. Tweet This Stat!
Which of these internet marketing statistics was the most surprising to you?
Signs You Have What it Takes to Be a Great Entrepreneur
You have an epic idea. Now what? The real challenge for any entrepreneur isn’t getting started. It’s staying in business. Yes, you can be successful as an entrepreneur but it won't be easy. It has never been easy to start and run a successful company.
Startups are always hard. But if you don't pursue your dreams, you'll never know if it stand the chance to be successful. Dreams are all we have. Take them seriously. The bitter truth is that most entrepreneurs fail to get their businesses off the ground. Every insanely successful startup story has a flip side. If you ask any great entrepreneur about what it takes make it, he or she will most likely mention one of these signs.
1. You can execute on your ideas."Y Combinator doesn't invest in ideas, it invests in people" -- Paul Graham
Execution is everything for startups. You may have the best idea and even have funding for it but if you can't execute, you have no business. Having a great idea is not enough. You can have the most brilliant idea, but if it's executed poorly, you will be out of business soon. You will ultimately end in the dead pool.
You don't need an original idea to be successful. Dating is nothing new but Tinder changed how to help people find better dates online. Google has executed search brilliantly but it wasn't the first search engine.
There are hundreds of people who may have had a similar idea as the one you are currently thinking about, but failed to execute. If you have what it takes to get an idea from nothing to a stable business, you will go far on your entrepreneurship journey. Ideas are cheap, it's execution that matters.
2. You genuinely care about what you do or want to do.If you don't care enough about a product or service you want to provide, don't even start it. Startups are not sprints. They are marathons. You won't be able to build a business that can last if it doesn't mean more than money to you.
Every entrepreneur needs that intense, driving or overmastering feeling of conviction about his or her idea to push it past the idea phase. Running a startup takes a lot of perseverance. And It can wear you down. It's full of stress and set backs. And most startups fail. You've got to love it to get past every obstacle.
If you are not passionate about your career choice, you might as well give up right now, as your startup will never take off like it should. Solving a problem you deeply care about is an amazing way to start a company.
Related: Do You Have What It Takes to Be an Entrepreneur?
3. You are able get over failures in life and business.“If you’re not prepared to be wrong, you’ll never come up with anything original.” -- Ken Robinson
Successful entrepreneurs know how to get over their failures. Failure is not sign of permanent trouble, but merely as a sidestep on the path to success. Great entrepreneurs know that. And they have the strength to move beyond temporary challenges.
Read about Richard Branson. You will be surprised by the number of businesses he founded in the past. You probably know about his most popular companies. But it goes beyond that.
Check out this timeline of his businesses now and in the past. Not all of them are still up and running though. But it gives you a fair idea about his perseverance and what it took him to make it that big as we know today.
4. You are a passionate life-long learner.“Work harder on yourself than you do on your job.” -- Jim Rohn
Most successful entrepreneurs spend considerable amount of time working on their personal development. There are no traditional rules for success. What works for Google may not necessarily work for Yahoo. Great entrepreneurs are constantly learning how their businesses can adjust and change with time to be relevant now and in the future. The process of exploring, understanding and even mastering different topics prepares entrepreneurs for emerging opportunities and helps them make informed decisions about their businesses.
Related: When Launching Your Startup, Consider These 5 Risks
Warren Buffett spends 80 to 90 percent of his day reading hundreds of pages to amass knowledge to be better at what he does. His industry thrives on information. Richard Branson never attended university but he has started and run some of the most unorthodox and successful companies in the world. Never stop learning. And keep asking critical questions. it's the only way to stay relevant to your customers now and in the next decade. Entrepreneurs are passionate life-long learners.
5. You can you handle risk.'An entrepreneur tends to bite off a little more than he can chew hoping he'll quickly learn how to chew it' -- Roy Ash
How much you are willing to lose for your life's work? One of the biggest risks most entrepreneurs take is the decision to leave their jobs to pursue their dream careers. When it gets to it, can you make that decision to focus on the one thing that matters to you? Most people can't do it. The uncertainties can be overwhelming.
Related: Taking on Risk, Embracing Rejection and Other Startup Lessons From the Trenches
Entrepreneurs work really hard to limit their risks. But they still take calculated risks everyday to be successful. If you are better at minimizing your risks but can still make crucial life and business changing decisions, you will do well as an entrepreneur.
OPTIMIZE YOUR WEBSITE
If You Build It, They Will Come. That’s the plan! However, if you really want to attract visitors (and potential customers) to your business’s website, you need to do more than simply build it : you need to optimize it.
Search engine optimization, or SEO, is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO. On-page SEO is the strategic implementation of keywords on your website, including in page titles, headers, meta descriptions, and more.
OPTIMIZE YOUR WEBSITE
Off-page SEO, in comparison, refers to improving your website’s overall authority on the web, which is determined by what other websites are linking to you. The goal with off-page SEO is to attract inbound links (or “backlinks”) from relevant, authoritative websites. SEO for the Modern Age While on-page and off-page SEO are helpful concepts, they are rooted in an approach that is going by the wayside. In the past, the goal of SEO was to impress (or trick) the search engines so that they’d give you higher rankings -- with the ultimate goal being to achieve the coveted #1 spot in the search results for one of your target keywords.
Today, search engines are smarter. They can tell the difference between spammy websites that are designed to game the system, and legitimate websites that are providing, relevant high-quality content. Modern SEO is about optimizing for the searchers, not the search engines.